CHAPTER 08 · AI IN PRACTICE

AI, art and creativity

AI widens the possibilities for design and creative work, but it also raises questions of authorship and of replacing people’s work.

What is it?

AI offers creators new tools for images, music, writing and film. At the same time it raises questions about who the author is, whether other people’s work was used without permission and what it means for artists’ livelihoods.

An everyday example

A musician uses AI to try out several arrangements of a song quickly, while an illustrator finds that a model imitates their style without anyone asking permission.

Why does it matter?

Culture is also about creators making a living. Rules on the use of works and on payment will shape who can still live from creative work.

A common misconception

That the ability to imitate means the right to use. What a model can do does not tell you whether it is allowed.

In more detail

Can AI be an artist’s tool?

Yes. It helps with sketches, editing, ideas, sound design and experimenting.

Is every AI image a work of art?

That depends on the criteria we use. Artistic and legal judgements are not necessarily the same.

What matters for creators?

Where the training data came from, licences, consent, payment and openness about how AI was used.

Can it imitate a style?

Systems can produce results in a similar style. The legal and ethical limits depend on the circumstances and the law.

Remember: Being able to imitate is not the same as having the right to use.

Reliable sources

Last reviewed 1 November 2026. An explainer, not professional, legal or medical advice. For rules and figures that change, check the official version.