CHAPTER 11 · RULES AND RIGHTS

AI and copyright: which questions are still open?

With AI, we distinguish between using material for training, rights to the inputs and rights to what is produced.

What is it?

Copyright questions arise in three places with AI: whether works may be used to train models, who owns the rights to what you put in, and whether an AI output is a copyrighted work at all. Rules differ between countries, and several court cases are still under way.

An everyday example

A designer uses AI to create a logo for a client. Before using it, they need to check the service’s terms and whether the logo is too similar to an existing brand.

Why does it matter?

These answers decide whether creators are paid for the use of their work and who can safely use AI content.

A common misconception

That “AI made it” means there are no rights, or that you can freely claim the content as your own.

In more detail

Can AI use any work for training?

That depends on the law that applies, its exceptions, rights reservations, licences and the facts of the specific case.

Is a work created with AI automatically protected?

The rules differ between legal systems and depend on the actual creative role of a human. There is no single global answer.

Can I use the style of a living artist?

Being technically able to does not mean every use is allowed or ethical.

What should you check before publishing?

Licences, where the input material came from, any similarity to protected works, the rights of people depicted, and the terms of any contract.

Remember: “The AI made it” does not answer the question of who holds the rights.

Reliable sources

Last reviewed 1 November 2026. An explainer, not professional, legal or medical advice. For rules and figures that change, check the official version.