CHAPTER 09 / 13

Trust and safety

Accuracy, deception, privacy, bias and attacks.

Trust and safety: How to check and reduce the risks

The chapter at a glance

In this chapter

  1. 1How do you check an AI answer?For an important claim, do three things: find the source, check the original and look for independent confirmation.
  2. 2Why can AI be biased?Models can repeat inequalities found in their data, their goals and the way they are used.
  3. 3What does AI mean for privacy?With AI, both the training data and the data we type in while using it matter.
  4. 4How can someone abuse an AI agent?An attacker can hide instructions in a document, message or web page that an agent wrongly treats as commands.
  5. 5Deepfakes: how is a fake recording made?AI can create or alter an image, a sound or a video so that it looks like a real person or event.
  6. 6How do we measure whether AI is any good?Quality has to be measured for a specific task, group of users and set of conditions.
  7. 7Why do we rely on AI too much?People can trust a system that sounds sure of itself too much, or only check the result they expect.
  8. 8How is AI tested before use?Beyond the usual measurements, a system can be deliberately exposed to difficult and unexpected cases.